Source: forbes.com, "The perception that it costs an arm and a leg to "go green" keeps plenty of small businesses (and customers) from even trying--let alone in a recession.
Sure, many eco-friendly improvements do require some initial capital. But they also can yield significant cost savings--and drive revenues--in the long run. According to a recent study of 1,146 Americans across the country by Ketchum, a Manhattan-based public relations firm, and Braun Research, a public opinion research firm based in Princeton, N.J., nearly half of all respondents said they make some effort to buy green products..."