Profile -

GREENandSAVE Community
Posted on Sunday 12th July 2009

Location: Ottawa, Ontario, Canada



Mission: Protus provides the highest quality Software-as-a-Service (SaaS) communication services and solutions to the business market, including MyFax® the award-winning and the fastest growing Internet fax service, my1voice™, a feature-rich virtual phone service for small business that connects calls regardless of phone-type or location and Campaigner®, an affordable email marketing service. MyFax is the fastest-growing Internet fax service used by individuals, small, medium and large businesses to send and receive faxes using existing email accounts or the web. MyFax offers services in North America and Europe, including the United Kingdom, to industries recognized among the fastest-growing adopters of Internet fax including healthcare, finance, insurance, real estate, transportation and government. More than 15,000 new customers subscribe to MyFax each month. MyFax is a Software-as-a-Service (SaaS) business communications solution provided by Protus. Other offerings include my1voice, a feature-rich virtual phone service and Campaigner, an email marketing service enabling organizations to have highly personalized one-to-one email dialogues with their customers. Additional information is available at, or .

Event Highlights: NA

The Leadership:

Steve Adams

Vice President Marketing


Biographical highlights: As Vice President of Marketing, Steve's extensive experience in product and sales management and as a marketer gives him keen insights and an empathic view into the customer's objectives, challenges, and realities. As a senior executive with the Protus management team, Steve develops marketing strategies that support the corporate business strategy and drives efforts to tie program results to business values. Steve has over 19 years of experience in the high-tech and software industry in creating and marketing new products and expanding technology organizations. Steve is a graduate of the University of Waterloo and the Ivey School of Business.

GREEN Questions:

  1. What are the smart, green or eco-friendly features of your business or product?
    Because MyFax eliminates the need for a fax machine, it helps organizations reduce energy consumption (since there’s no need to power a separate machine 24x7), virtually eliminate paper consumption (because the documents come electronically users can choose if they need to print a fax), and eliminate the need for toner and the packing in which it comes. Of course, it also eliminates the need to dispose of yet another piece of electronic gear into the waste cycle.

  2. What inspired your business or product?
    The initial idea was to allow people in Third World countries to send faxes over the Internet, fax to fax. Additionally, the traditional method of paper faxing just seemed so wasteful and inconvenient. Once electronic document delivery became commonplace it stood to reason that there must be a way to send and receive faxes that way too. The value of being able to send and receive faxes anywhere you can get an Internet connection, rather than having to depend on a particular machine in a particular location, cannot be underestimated.

  3. How do you envision customers using your services or product?
    Customers are able to send and receive faxes from a PC, mobile phone, PDA or other device anywhere they can get an Internet connection. Faxes are sent and received electronically rather than on paper, which makes them accessible at any time, as well as eco-friendly. Faxers can either use their email account or the online MyFax Central to send, receive, view and distribute faxes.

  4. How do you see your business or product fitting in to the green movement?
    It fits in three ways. The first is by greatly reducing the amount of paper consumed. If just one percent of the faxes currently sent on paper in the U.S. were sent electronically instead, 73.5 million trees would be saved. The second is by reducing energy consumption. According to the US EPA, a fax machine consumes more electricity than any other office equipment. Eliminating that machine saves the energy it would consume. Then there’s the machine itself. Electronics require special disposal due to the hazardous chemicals required to make them. If all fax machines were replaced by MyFax, it would take a huge volume of electronic devices and chemicals out of the waste stream.

  5. What would you change about your community, country or world to make it more eco-friendly?
    I would like to see people walk or ride their bikes more when they can. It’s good for the environment and the individual! I’d like to see them follow the rules/guidelines for disposal of different types of waste. Too many people still take the easy way out rather than thinking about what that decision will do to the environment. I’d like to see electronic waste and battery disposal made more readily available. And of course I’d like to see individuals and organizations replace fax machines with MyFax.

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