German-made Lavera Naturkosmetik products are set to be marketed in the U.S., following the company’s designation of Europe’s top green beauty products brand. Products will be sold at Target and CVS.
North American distributors of Lavera products retained Kohnstamm Communications in Minnesota to conduct its U.S. public relations. In a 2008 survey conducted by Oeko-Test Magazine, Lavera beat out 32 other brands including Weleda, Wala, Estée Lauder and L’Oréal.
Lavera’s products are all-natural and ecologically friendly and many are certified Vegan products.