NBC Incorporating More "Green Storylines"
When we see a TV character sip on a Coke can or pull a Motorola phone out of his pocket, we're watching something called "product placement." The TV stations have sold screen-space to product manufacturers in hopes that we, the watchers, will notice the products in close connection with characters we admire and run out and buy things from Coke and Motorola.
"Behavior placement," however, is a little more subtle. It's the practice of infusing on-screen stories with actions that audiences might notice and consider and eventually adopt.